journal

Roadshow

Traeger

 

Traeger is a brand built on fun, good company, and great food. This film was made to accompany Traeger’s entry into public markets, and to tell the story of how they built their category-building lifestyle brand one brisket at a time.

Posted in Brand Storytelling

Call Backs

Oberland

 

Whether we like it or not, advertising shapes our perceptions from a very young age. As advertisers we need to ask ourselves what sort of world are we projecting and what sort of biases might we be quietly perpetuating. ➤ The SF Egotist

Posted in Commercials

Drowning Detection Systems

Wave

 

Every year, hundreds of people die in preventable drowning accidents. To help prevent these needless tragedies, WAVE has built an easy-to-wear safety device so that everyone can enjoy the water without fear.

Posted in Commercials

Pray for Snow

Toyota

 

After 3 years or drought, the ski industry turned its weary eyes to the coming season. For Squaw Valley and its diehard ski crowd, “Pray for Snow” became a rallying cry for the coming year. To tap into the zeitgeist of alpine enthusiasts across Northern California we created the following film. And blessedly, it dumped.

Posted in Brand Storytelling

Prius Anthem

Toyota

 

Prius is California’s most popular car. Is it the energy efficiency? Is it the value and reliability? Is it the styling? It probably isn’t the styling. Prius owners are a different breed. And that’s what makes them similar.

Posted in Commercials