The Toyota Prius is a perennial favorite among Californians. In fact, Prius’s have the highest satisfaction rating of any car in the state. There’s something about these cars that makes people feel all warm and fuzzy. And there’s nothing wrong that.
Poncho’s is an original Hawaiian brand. Steeped in the community, everyone knows Poncho’s. Instead of the hyperbolic variety of solar commercials with screaming salesmen, we went for an approach that said: loved, trusted and local.
Whether we like it or not, advertising shapes our perceptions from a very young age. As advertisers we need to ask ourselves what sort of world are we projecting and what sort of biases might we be quietly perpetuating. ➤ The SF Egotist
Every year, hundreds of people die in preventable drowning accidents. To help prevent these needless tragedies, WAVE has built an easy-to-wear safety device so that everyone can enjoy the water without fear.
Prius is California’s most popular car. Is it the energy efficiency? Is it the value and reliability? Is it the styling? It probably isn’t the styling. Prius owners are a different breed. And that’s what makes them similar.