journal

Bridge to Possible

Cisco

Thank our lucky stars there are people like Vanessa Russell. She is a dance instructor and Cisco employee turned savior. In her spare time Vanessa started her own non-profit to help victims of sex trafficking. We are more than proud to tell her story. And congratulate her on just recently making her non-profit her fulltime job. Watch

15 Toxic Words

Storymachine

Everything wears out. Socks. Tires. People. Words. In advertising our job is mostly to explain things in new and interesting ways. If we use old, tired, clichéd language we may never give our new product its one chance to be heard. Every day, a proven word or expression falls out of favor. Careful you aren’t the last to use it. Linked In</a

The Problem with Explainer Videos

Storymachine

We get more requests for explainer videos than any other thing. But don’t confuse these stick figure shorts for brand storytelling. To connect customers to your brand you’ll want to create something memorable, and you’ll need go well beyond the facts. Read on at: Linkedin

Disruption

Storymachine

In celebration of Easter this year, we embraced the holiday as an opportunity to shake things up. It allowed us time to evaluate our personnel, and courageously go where no other agency had gone before. Many advertising shops talk about disruption, but we are the first to eschew the canine mascot stranglehold and opt for a bunny. The SF Egotist