Callaway was spending over $10 million a year on their celebrity endorsers but not really getting much out of it. To unlock the value of this investment, we suggested a collection of web films. The idea was to reveal what each golfer got out of winning besides obvious stuff like trophies and cash prizes. We wanted to find out what made them tick. With an eye towards efficiency, we also generated Callaway’s TV campaign and years-worth of content.
Toyota is all-in when it comes to embracing winter sports. With their spokesperson, Jonny Mosely, Toyota is always as stoked for the coming ski season as we are. But before you hit the mountains you’ll need the right vehicle, and a little work on those quads.