The cat is out of the bag. The genie has left the bottle. Unless you are blitzscaling every aspect of your business — including video — you may not reach escape velocity. LinkedIn
Thank our lucky stars there are people like Vanessa Russell. She is a dance instructor and Cisco employee turned savior. In her spare time Vanessa started her own non-profit to help victims of sex trafficking. We are more than proud to tell her story. And congratulate her on just recently making her non-profit her fulltime job.
Callaway was spending over $10 million a year on their celebrity endorsers but not really getting much out of it. To unlock the value of this investment, we suggested a collection of web films. The idea was to reveal what each golfer got out of winning besides obvious stuff like trophies and cash prizes. We wanted to find out what made them tick. With an eye towards efficiency, we also generated Callaway’s TV campaign and years-worth of content.
Toyota is all-in when it comes to embracing winter sports. With their spokesperson, Jonny Mosely, Toyota is always as stoked for the coming ski season as we are. But before you hit the mountains you’ll need the right vehicle, and a little work on those quads.