Procter & Gamble Elevator Pitch

Storymachine It was a blast doing Procter & Gamble’s Elevator Pitch at Ad Age’s Small Agency Conference. Read more about Pete Carter, Procter & Gamble’s Brand Positioning and Advertising Specialist, and his take on the experience. LinkedIn

The Problem with Explainer Videos

Storymachine We get more requests for explainer videos than any other thing. But don’t confuse these stick figure shorts for brand storytelling. To connect customers to your brand you’ll want to create something memorable, and you’ll need go well beyond the facts. Read on at: ➤ LinkedIn