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15 Toxic Words

Storymachine

Everything wears out. Socks. Tires. People. Words. In advertising our job is mostly to explain things in new and interesting ways. If we use old, tired, clichéd language we may never give our new product its one chance to be heard. Every day, a proven word or expression falls out of favor. Careful you aren’t the last to use it. Linked In</a

Posted in Yellow Papers

The Problem with Explainer Videos

Storymachine

We get more requests for explainer videos than any other thing. But don’t confuse these stick figure shorts for brand storytelling. To connect customers to your brand you’ll want to create something memorable, and you’ll need go well beyond the facts. Read on at: Linkedin

Posted in Yellow Papers

No Homepage Hero Video?

Storymachine

With more and more video viewing happening on-line, it only makes sense that more and more people are expecting to hear about your company in the form of a video. A homepage hero video is no longer just a “nice to have”, but an important piece of business hygiene. Did you know that over 60% of people would prefer to watch a video before they read the text your site? Read on at: Linkedin

Posted in Yellow Papers